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What can book packagers do for
you?
The simple answer is: Book
packagers can expand your list with titles you can't get anywhere else.
Every year, some of the most
impressive titles on the market are packaged books. (Books
of Note features just a few high-profile success stories.) Among them,
these books, along with the many hundreds of other packaged books that have hit
the shelves, span the entire spectrum of publishing categories—art, medicine,
cooking, history, parenting, gardening, sports, popular culture, self-help,
business, and more. They also run the entire spectrum of publishing markets,
including trade, mass market, educational, juvenile, professional, and
reference. As diverse
in subject matter as packaged books are, they typically have one thing in
common: Packaged books are complicated projects to put together.
Complicated can mean many
things, depending on the project. Often it means the project involves working
closely with an outside organization, like a magazine or a medical school, to
shape a book on which the organization can agree to put its name.
Sometimes complicated means
coordinating the work of multiple authors, researchers, and experts, or
supervising the creation of original art or photography. Sometimes it means
executing a highly elaborate design, or even incorporating non-print materials,
such as CDs, juggling balls, or other merchandise.
Almost always, however, complicated
means that the project calls for concentrated, labor-intensive activity. And
this makes most packaged books the kinds of projects that literary agents
cannot offer to publishers and that publishers themselves generally cannot
execute in-house. And
yet without such complicated books, publishers' lists would be missing many a
remarkable—and lucrative—title.
Book packagers exist to create
these complicated projects. Unlike any other players in the
publishing industry, book packagers (also known as book developers and book
producers) are specifically equipped to devote the time, energy, and focused
attention necessary to bring these projects to fruition-through manuscript,
design and computer files, or even finished books. Drawing on the most
sophisticated design and production technologies, book packagers can handle
every stage of the publishing process and be counted upon to deliver a product
on schedule with the highest level of professionalism.
Packaged books generally make
their way onto publishers' lists in one of two ways:
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Editors may make deals on original
submissions from packagers. Like agents, packagers
routinely submit book proposals to publishers. As a rule, these constitute some
of the smartest ideas around. For this reason, it makes sense to get on a
packager's submission list.
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Editors may hire packagers to
develop and execute in-house ideas.
Packagers are quite willing to help shape your ideas into viable projects.
Teaming up with a packager is often the only way editors can transform solid
in-house ideas into actual books. It's also an excellent way for publishers to
exploit their own corporate brands.
Book packagers fill many different niches. Each company has its own areas of
expertise and working style.
The best way for you to learn
which packagers might serve your interests is to get to know the packagers out
there.
A careful review of the American
Book Producers Association Membership Directory is
one good way to get a clearer sense of the packaging world. Even better is to
meet ABPA members face-to-face-perhaps at one of our monthly luncheons, to
which we welcome acquiring editors as our guests.
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